VASUNDHRA RAJ

Our story

Treasured today,heirlooms tomorrow.

Gold, polki and diamonds, shaped by hand in our own karkhana, for the moments you live and the memories you pass on.

We believe the finest jewellery is still made the old way: drawn by hand, worked in gold, set stone by stone. And that it should be worn the new way: every day, with everything you love, until the day it is handed down.

Vasundhra Raj Founder and designer

It began with a sketchbook and one belief: the finest jewels are not locked away, but worn, loved and handed on.

The karkhana

Made by hand, piece by piece.

In our own karkhana, every piece passes from hand to hand, and keeps a little of each.

  1. The drawing

    It begins as a line on paper, drawn and drawn again until it sings.

  2. The gold

    Cast and shaped by karigars who know gold by heart, as their fathers did before them.

  3. The stones

    Polki, diamonds and precious stones, each chosen for its light and set by hand.

  4. The finish

    Polished to a glow, checked with care, and only then is it ready to be yours.

The collections

Stories, told in gold.

Every collection begins with a story: a place, a people, a memory.

Chapter I · 2024

TEELE DHARO

A Pahadi phrase: what an example you have set.

A song of the mountains, and the jewels its women have always worn: the Nath, the Bulakee and the Pahunchi, made anew in gold.

  • Music film
  • Economic Times Brand Disruption Award

Vasundhra Raj unveils Teele Dharo, a modern ode to Uttarakhand’s cultural heritage and strength

Elle India
Explore TEELE DHARO
Chapter II · 2024

NAYAAB

Jewels for men who rule by values and character.

For the modern king: jewels of quiet, regal confidence, never loud and never forgotten.

  • For men
  • Brooches
  • Kalangi
  • Pendants

Masculine elegance

Deccan Chronicle
Explore NAYAAB
Chapter III · 2025

RAINA

Not all princesses wear crowns. Some wear memories cast in gold.

A princess’s memoir, where two childhood companions meet again, in gold and in stones the world will see only once.

  • Mozambique rubies
  • Zambian emeralds

This jewellery brand reimagines heritage for the modern woman

Harper’s Bazaar India
Explore RAINA

More stories in gold

All collections

The journey

A thread of gold.

How a single idea became a house of gold.

  1. 2020

    The idea

    A sketchbook, a name, and a promise to make jewels that outlive us all.

  2. 2024

    Our first store

    The first doors open, and our jewels meet the hands they were made for.

  3. 2024

    Teele Dharo

    A song of the hills travels far beyond them, and wins the Economic Times Brand Disruption Award.

  4. 2024

    Nayaab

    Jewellery for men, as regal as it is restrained.

  5. 2025

    Raina

    A princess’s memoir in rubies and emeralds, celebrated in the pages of Harper’s Bazaar.

  6. 2025

    New doors

    Noida, Jaipur, Raipur and Bilaspur open their doors, and more cities wait their turn.

Our word

A promise, kept in gold.

Our word to all who walk through our doors, kept for a lifetime.

  1. Honest rates Gold and silver rates, published every day for all to see.
  2. Certified diamonds Every diamond certified, as true as our bond with you.
  3. Lifelong exchange Whenever your heart wishes for something new.
  4. Lifelong buyback Whenever you bring it back, we will welcome it home.
  1. Care for life Cleaned and cared for, for as long as you wear it.
  2. Your old gold Old gold given new life, its purity checked for free.
  3. Made for you Bespoke pieces, designed for you alone.
  4. A rose And a rose, with every piece you take home.

What we hold

What we hold

Craft

Made by hands that have shaped gold for generations.

Heritage

The traditions of Kumaon and Garhwal, kept alive in every new piece.

Conscience

Fair wages, dignity for every artisan, and materials sourced with care.

In the press

Read about us.

...dazzling gold... by Vasundhra Raj were the perfect accessory...

Vogue India, festive style

Vasundhra Raj unveils Teele Dharo, a modern ode to Uttarakhand’s cultural heritage and strength

Elle India, exclusive

This jewellery brand reimagines heritage for the modern woman

Harper’s Bazaar India, on Raina

How the mountains of Uttarakhand come alive through jewellery and music

Lifestyle Asia India, culture

Teele Dharo celebrates the legacy of Uttarakhand’s jewellery, music and clothing

Homegrown, creators

Vasundhra Raj celebrates Uttarakhand’s mountain culture with the musical campaign Teele Dharo

The Retail Jeweller India

An ode to the unwavering strength of our cultural roots

Indulge, new launches

Our stores

Come in.

One warm welcome in every city. Come in, try them on, and take all the time you need.

  • JaipurVaishali Nagar
  • NoidaSector 18 · Sector 50
  • BilaspurShri Krishna Central Mall
  • RaipurPandri

Begin your story.

Every heirloom begins with a first touch. Come and find the one that has been waiting for you.

Bring Vasundhra Raj Luxury Jewellery to your city.

Franchise enquiries