About US

“Our jewelry transcends borders, blending Western lines with Eastern curves—the birds in our logo and the sun in our name symbolize this harmonic fusion,” says Raj. Our vision is to create an ethical and reliable brand that shines through each piece, inviting you to experience a journey of beauty, transparency, and cultural exploration. Adorned with polki diamonds and precious gemstones, all set in pure 18-carat to 24-carat gold, our jewelry is more than an accessory; it is an investment—both monetarily and emotionally.

Born from Passion

Raj’s admiration for jewelry began during her six years in Florence, Italy, where she studied Fashion Design and Business at Istituto Marangoni. Immersed in artistry and cultural appreciation, Raj was captivated by the exquisite jewelry displayed on the medieval Ponte Vecchio bridge. This inspiration, combined with her return to India in 2020 and her role as Chief Design Consultant for Uttarakhand with the United Nations Development Programme (UNDP), led to the creation of Vasundhra Raj.

Working closely with underprivileged communities and women from remote areas, Raj was deeply inspired by the rich culture and crafts of Uttarakhand. This inspiration gave birth to her brand, which reflects her commitment to fair trade and cultural heritage.

Mon Ami, Mussoorie

Our inaugural campaign, “Mon Ami, Mussoorie,” takes inspiration from the tinkling ornaments of the pahadi women and is a journey through time and tradition. Translating to “My Friend, Mussoorie,” this campaign is akin to a cherished letter from an old friend, evoking nostalgia and exploring the profound connection between jewelry and tribal heritage.

Every piece is a testament to opulence and sophistication, adorned with a variety of gemstones including sapphires, rubies, emeralds, amethysts, morganites, tourmalines, turquoise, uncut diamonds, and natural pearls. Inspired by the ancient forests and dew-kissed leaves of Mussoorie, our collection pays tribute to the land, its people, and the timeless beauty that binds it all.

A Confluence of Design

Our jewelry-making process involves thorough research into traditional techniques and material exploration. We draw from the intricate craftsmanship of jadau and the ‘gold dai’ technique from Uttarakhand, known for its precision and elegance. Vasundhra Raj champions cultural sustainability through specialized methods such as talaf, partaash, meenakari, and khudayi, reflecting the artistry and dedication of skilled craftsmen in every piece.

We offer a 100% value exchange guarantee on returns or exchanges without deducting making charges and provide personalization services to help you find exactly what you are looking for. Our lavish heirloom pieces showcase a regal charm that is a classic representation of Uttarakhand’s artisanal craftsmanship. Each creation tells a story, ready to be passed down, cherished, and celebrated.

As Raj sums it up, “Our design language defies seasons; it is evergreen, like a canvas for cultural exploration.” Welcome to Vasundhra Raj, where every piece of jewelry is a journey through heritage and elegance.

The products are currently available on an appointment-only basis. For more information, click here or check their Instagram handle.